All Site Optimisation & Design

Hard Lesson: Grays Outlet Learns the Importance of Good Web Performance

Sales promotions can be a conversion goldmine for retailers but can also place the company in the doghouse if consumers don’t have a positive shopping experience, as Gray’s Outlet experienced with its $1 deals. Social media is adding to this with consumers taking to social networks to voice their frustration over poor performing websites.

Utilising the Search Tool for Relevant Content

The site search tool has long been a crucial element for finding products and website content, but it’s important to link all elements like blog posts or press releases to search results, according to Shaun Ryan from SLI Systems.