If it isn’t already, User Generated Content (UGC) should be high on the list of things for online retailers to investigate, initiate and integrate into their e-commerce stores. Why? E-commerce experts are touting UGC as the next step for retailers looking to improve their discoverability and increase engagement with customers. Not only is UGC great […]
All Site Optimisation & Design
There are a few elements of site design which are widely understood to adversely affect online business. White Labelled, an outsourced digital agency that provides white labelled services for companies to re-brand as their own, gives advice on design mistakes and how to avoid them.
Shopping cart abandonment and low conversion rates are a problem for all online retailers. International e-commerce expert Martin Newman shares his top tips for improving conversion and keeping your customers shopping.
For Mike Karns, Director of Consumer Marketing and International at Zazzle, the key ingredients for success in e-commerce are the three Ps – but they’re not the same Ps you may have learned along with your marketing study. “People, product, and passion!” he says with a level of enthusiasm indicative of the whole Zazzle approach […]
Are you focused on the right areas to generate the best returns for your online retail business? Following his popular presentation at the Online Retailer Conference, Tangent One’s Greg Jackson delivers his five key insights (plus a bonus extra) into what really matters most in e-commerce.
If you think personalisation is simply creating a mail merge that plugs names from a database into stock standard email blasts, then it’s time to wise up. Start employing genuine personalisation techniques that will not only increase customers and returns, but will give you the competitor advantage too. To begin with, it’s important for online […]
Is your on-site search engine performing at its peak? Special guest Shaun Ryan, CEO of SLI-Systems, offers up five top tips for revamping your on-site search tools to drive conversions and increase customer value.
No matter how effective your search, email, or social media strategies may be, if your site is not optimised to drive conversion, your marketing dollars are being wasted. To compound matters, almost all retailers are also throwing dollars at developing iPhone apps and other expensive projects that deliver very little by way of ROI, when […]
If you’ve ever experienced frustration at the hands of a website not providing an easy line of communication or even visible contact details, then consider the fact that visitors or consumers using your site may be feeling the same pain. Here are some tips for improving your customer experience.