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Returns: The Competitive Advantage
While much of the focus of online retail is focused on making the sale, a large element of this is the (somewhat contradictory) loss of the sale: returns.
Strictly defined, online returns is the process of a customer sending a previously purchased item back to the retailer. But the wider definition encompasses so much more.
The stats show that online purchasing is on the rise, consumer behaviour is changing, and how retailers approach returns (from policies on their website to the physical returns process) can be a huge strategic advantage.
Returns and the technology that supports them have been evolving to keep up with consumer demand. Are you leveraging what’s on offer?
Inside the CouriersPlease Whitepaper, Returns: The Competitive Advantage you’ll learn the common mistakes retailers are making when it comes to returns.
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