Articles by Lisa Powell: Close
Manufacturing Loyalty Omni-channel Style

What makes up the DNA of a good retail loyalty program? Lisa Powell of Amblique sheds some light on loyalty best practice in the omni-channel age.

By Lisa Powell | 26 Feb 2013
Building a Multichannel-Ready Organisation Structure

The key to multichannel success begins with the organisation framework says Amblique's Lisa Powell. All channels must be integrated into every company role, and ultimately, the customer must be considered at every turnpoint.

By Lisa Powell | 20 Sep 2012