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Amplifying a Marketing Strategy with Social Media and Email

Social media and email are usually seen as two separate standalone strategies targeted at different results

By Tink Taylor | 04 Oct 2019
Why Data is the Best Bet for Your Business

Retail has certainly changed since Power Retail first entered the scene. In the last ten year, e-commerce has transformed into a multi-billion dollar venture that has changed the way Australians shop.

Ally Feiam By Ally Feiam | 03 Oct 2019
Building a Solid Brand Image: Q&A with Shutterstock

Visuals are one of the most important aspects of a successful e-commerce platform. We sat down with Alex DiRenzo, Enterprise Content Strategist at Shutterstock, to discuss creating an authentic brand using images and why consistency...

Ally Feiam By Ally Feiam | 03 Oct 2019
The Rise and Fall of Forever 21

Yesterday fast-fashion retailer, Forever 21, filed for Chapter 11 bankruptcy after months of speculation. Dropping sales, closing stores and controversies have plagued the retailer for years, and now it seems that it's caught up with...

Ally Feiam By Ally Feiam | 01 Oct 2019
The Chaos Behind Click & Collect

Australian online shoppers are reeling in the opportunities that Click & Collect provide, but are retailers keeping up with the craziness that it's ensuring? 

Ally Feiam By Ally Feiam | 01 Oct 2019
Will Millennials Increase Holiday Spending?

While sales go down across retail, Millennial shoppers are increasing the amount they spend, says a new study.

Ally Feiam By Ally Feiam | 30 Sep 2019
Elevating the Beauty World: Q&A with ModelCo

ModelCo is one of the hottest beauty brands in Australia. We sat down with Shelley Sullivan, CEO and Founder of ModelCo and MCoBeauty, to discuss inspiring moments, leading the pack and trusting your intuition.

Ally Feiam By Ally Feiam | 27 Sep 2019
How MAISON de SABRÉ is Making its Mark on E-Commerce

We sat down with Zane and Omar Sabré, the Co-Founders and CEOs of MAISON de SABRÉ to discuss the age of personalisation, and how the brand is hitting the $14m valuation mark in only two...

Ally Feiam By Ally Feiam | 26 Sep 2019
Is Your Brand Ready for the Next Sales Event?

From Cyber Monday to Click Frenzy, there are more sales events in the calendar year than you could shake a stick at. But do they have the same effect as they used to for customers?

Ally Feiam By Ally Feiam | 25 Sep 2019