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YouTube has debuted a new ad unit, Shopping Ads, which allows advertisers on Google's video service to place e-commerce functionality within popup ads.
With several changes so far this year to Google Shopping and more on their way, retailers need to ensure they understand how to get the most from the service.
It's now over a year since Google Shopping was first introduced, and there isn't much time left before it replaces the original Product Listing Ad format, which Google will retire this August. Find out about...
While it is possible to accurately calculate the return on investment for AdWords campaigns, there are still some significant gaps in visibility, writes Jasper Vallance.
It's one thing to have a rough understanding of SEM, but another entirely to have the time to create and maintain successful AdWords campaigns, writes Jasper Vallance.
Brands will soon have the ability to bid on competitor trademark terms under Google's new Adwords trademark policy. Here's how retailers can make the most of the changes.