Results for #Adwords: Close
YouTube Puts E-Commerce Into Video Ads

YouTube has debuted a new ad unit, Shopping Ads, which allows advertisers on Google's video service to place e-commerce functionality within popup ads.

By Rory Betteridge | 01 Oct 2015
Google Extends Retargeting to All Advertisers

Retailers using Adwords will soon have access to retargeting across the Google Display Network.

By Tami Iseli | 06 Oct 2014
Webinar: Getting Up to Speed with Google Shopping Campaigns

With several changes so far this year to Google Shopping and more on their way, retailers need to ensure they understand how to get the most from the service.

Google Shopping Continues to Evolve One Year Since Launch

It's now over a year since Google Shopping was first introduced, and there isn't much time left before it replaces the original Product Listing Ad format, which Google will retire this August. Find out about...

Google AdWords for Decision Makers: Calculating ROI

While it is possible to accurately calculate the return on investment for AdWords campaigns, there are still some significant gaps in visibility, writes Jasper Vallance.

By Jasper Vallance | 08 Jul 2013
Google Adwords for Decision Makers: Partnerships and Budgeting

It's one thing to have a rough understanding of SEM, but another entirely to have the time to create and maintain successful AdWords campaigns, writes Jasper Vallance.

By Jasper Vallance | 28 May 2013
Google AdWords for Decision Makers - Part One

Jasper Vallance shares a portion of his many years experience with Google, discussing strategic concerns for online retailers when setting up with AdWords.

By Jasper Vallance | 14 May 2013
14 Tips to Save Money on Google AdWords

For the uninitiated, tracking ROI on an SEM campaign can prove an elusive goal. Here are some useful tips for retailers to get the most from Google Adwords.

By Tracy Mu Sung | 19 Apr 2013
How to Prepare for Google's New Adwords Trademark Policy

Brands will soon have the ability to bid on competitor trademark terms under Google's new Adwords trademark policy. Here's how retailers can make the most of the changes.

By Jasper Vallance | 27 Mar 2013