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Are "Real People" the Answer to Consumer's Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

Ally Feiam By Ally Feiam | 03 May 2019
Instagram Launches ‘Checkout on Instagram’ Trial

Adidas, Zara and H&M are among the brands involved in a closed beta test that allows shoppers to purchase and track online orders directly through the social media app.

April Davis By April Davis | 20 Mar 2019
ASOS Downgrades Profit Guidance After Slow November

According to a trading update for the first three months of FY19, ASOS’ sales have been lower than previously expected.

By Sam McConnell | 19 Dec 2018
ASOS Introduces Online Sizing Tool

Global fast fashion retailer, ASOS has announced the roll-out of its new sizing tool, ASOS Fit Assistant.

By Sam McConnell | 05 Dec 2018
Aussies Lash Out at ASOS Over Black Friday, Cyber Monday Blunder

Aussie shoppers have taken to social media to attack ASOS for its decision to leave Australia off its list of countries that could access its much-anticipated Black Friday and Cyber Monday deals.

April Davis By April Davis | 27 Nov 2018
ASOS Invests in Buy Now, Pay Later Solution

ASOS has announced a partnership with Afterpay, giving its Australian customers access to the popular buy now, pay later payment solution.

April Davis By April Davis | 09 Nov 2018
Zara, Cotton On and ASOS Among Most Popular Aussie Men's Brands

Trends data provider, SEMrush has analysed online store traffic and Google search data for Aussie men, uncovering the most popular retailers for men’s fashion.

April Davis By April Davis | 02 Nov 2018
ASOS' Latest In-App Personalisation Feature

ASOS has announced its new ‘boards’ feature, which is available to consumers using the global fashion retailer’s mobile shopping app.

April Davis By April Davis | 25 Oct 2018
Consumers’ Trust in Supermarkets vs. Online Giants

New research, conducted by Monash University, shows that most consumers trust supermarkets more than online-only retail giants such as ASOS, in findings released today.

By Hannah Ainsworth | 30 Jul 2018