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Are "Real People" the Answer to Consumer's Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

Ally Feiam By Ally Feiam | 03 May 2019
Virtual Site Review - Sportsgirl - Part 1

Established in 1948, Sportgirl has become an Australian fashion icon for young women nation-wide. In the second of our virtual site review series, Will Swayne, from Marketing Results examines the retailer's website, to see how...

By Will Swayne | 24 Mar 2011
Virtual Site Review - ASOS

Will Swayne from Marketing Results takes us through an exclusive 'virtual site review' of hugely successful UK apparel online retailer, ASOS.

By Will Swayne | 02 Mar 2011