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Research shows that personalisation can generate an increase in customer loyalty and sales. However, in order to achieve these results, you have to understand the importance of intelligent personalisation.
The Australian online grocery sector is in a period of fast growth, but how quickly are consumers adapting to the new supermarket model?
A new report has revealed that one-in-eight Aussies shop from their mobiles on a daily basis, which is reportedly the driving force behind online marketplace growth.
Australians' propensity to connect with brands via multiple devices is creating fresh opportunities for marketers, as a study by Mi9 uncovers the drivers behind cross-screen viewing behaviour.
For the first time, the number of Australians turning to the internet for shopping has hit 50 percent, according to Roy Morgan Research.