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With a 95 percent increase in conversion rates at stake, how strong is your online review game?
With the recent news that ACCC is paying special attention to how brands manage online reviews, we take a look at how to get it right by promoting authenticity and generating trust with consumers.
Social media interaction between businesses and customers is becoming more and more common. But are you doing it right? Tim Haynes from BazaarVoice offers his advice.
In the digital age, it's all about engaging consumers in the spheres where they want to be informed and converse. New Zealand company, Solutionists discuss why consumer reviews and comments are key to online conversions...