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Snapchat Opens Door to Ad Targeting

Snapchat announced three new features that will give brands further reach to target consumers. The mobile app is pushing ad targeting.

Bonobos' Andy Dunn's Words of Wisdom: “Never Give Up.”

Yesterday the Online Retailer Conference kicked off with an opening keynote from Bonobos' Founder and Executive Chairman Andy Dunn, sharing some honest insights.

By Sam Gopal | 23 Jul 2015
Lorna Jane: First Among Fashion Retailers on Facebook

Ladies active living brand, Lorna Jane has been recognised in a new industry report that ranks the best performing brands on Facebook.

Use Branded Mobile Apps to Maximise Mobile Marketing

As consumers continue to increasingly engage via mobile devices, the opportunity for retail marketers in mobile apps also grows. Now it has become an imperative for many brands in order to differentiate themselves as forward-thinking...

By Katherine Gray | 27 Jun 2014
Sass & Bide Swaps Digital Partners

Following a strategic partner review, Sass & Bide has announced IE Agency will replace WeAreDigital to manage its entire digital portfolio, including the overhaul of its e-commerce platform.

Brand Success is Defined by 'Life Share', Not Wallet Share

Johnny Panagiotidis of Millward Brown outlines how the globe's top retailers are achieving brand success by leveraging a premium proposition.

The Iconic Repositions Brand with New-look Website

The Iconic has announced a refresh to its website and its brand image as it continues to position itself as a premier destination for fashion online.

Innovation Square: Developing Brand, People and Processes In-house

Founder and CEO of Innovation Square, Franky Tjhin explains how he developed a pureplay retail brand from scratch, as well as the ongoing challenges that come with it.

Dick Smith Advances Multi-brand Strategy at Indooroopilly

Dick Smith has opened three bricks-and-mortar outlets in the one Queensland shopping centre yesterday, signalling the company's dedication to a new, multi-brand strategy.