Results for #brand strategy: Close
Winning Group Turns to Neuroscience for New Brand Strategy

As part of its revised focus and continued goal of providing “the best shopping experience in the world”, Winning Group has launched a new website that forms part of its revised brand strategy.

April Davis By April Davis | 24 Jul 2018
The Use of Automation and Data for Consistent Messaging

Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success.

By Tink Taylor | 20 Jul 2018
New Strategy for David Jones

David Jones' new strategy includes private label and house brands, new loyalty and credit card programs, staff changes and a focus on Asian customers.

By Sam Gopal | 25 May 2015