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As the countdown to Click Frenzy Mayhem ticks away, Criteo analysed its effect on Aussie retailers, and its benefit for the Australian e-commerce market.
The latest ‘Inside Australian Online Shopping’ report has revealed significant year-over-year growth in the popularity of online shopping events. How did Click Frenzy, EOFYS and Cyber Monday perform?
Australia’s latest retail turnover figures have confirmed that the sector continues to benefit from continued online pre-Christmas promotions.
In Australia, and across the world, there has been a clear shift in the way consumers shop during the key Christmas trade period, with online sales events causing problems for December foot traffic.
Christmas came early this year, with a number of online sale events drawing customers online during October and November. But, which event came out on top?
Cyber Monday has broken records in the US, becoming the biggest online shopping day of all time, with Amazon also saying the event is more popular than its own Prime Day for the marketplace.
Aussie shoppers have taken to social media to attack ASOS for its decision to leave Australia off its list of countries that could access its much-anticipated Black Friday and Cyber Monday deals.
The search for Australia’s best online shopper has come to a close, as Click Frenzy awards $50K to its first Ironshopper winner.