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Is Your Personalisation Marketing 'Intelligent'?

Research shows that personalisation can generate an increase in customer loyalty and sales. However, in order to achieve these results, you have to understand the importance of intelligent personalisation.

Ally Feiam By Ally Feiam | 10 May 2019
Are "Real People" the Answer to Consumer's Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

Ally Feiam By Ally Feiam | 03 May 2019
Target, Coles, eBay All Part of New ‘Shake ‘N’ Shop’ Mobile Game

Flybuys is the latest loyalty program to jump on the gamification bandwagon, with the launch of its ‘Shake ‘N’ Shop’ in-app game.

April Davis By April Davis | 06 Mar 2019
5 Impressive Super Bowl Ads

Ask any American expat; the Super Bowl is serious business. While we Australians get a two-minute horse race that stops a nation, the folks across the pond have a two hour game of what they...

By Power Retail | 30 Jan 2015