Results for #consumer trust: Close
Are "Real People" the Answer to Consumer's Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

Ally Feiam By Ally Feiam | 03 May 2019
Why 47% of Aussie Consumers Mistrust Social Media

The latest research from Roy Morgan reveals that Australian consumers are beginning to mistrust popular social networking sites like Facebook, which is becoming detrimental to online customer engagement.

April Davis By April Davis | 27 Jun 2018
Online Retail Success Hinges on Trust

A recent study on personal data by the Boston Consulting Group asked how much is trust worth in online retail? The answer: perhaps even more than you would guess.