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ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.
The latest research from Roy Morgan reveals that Australian consumers are beginning to mistrust popular social networking sites like Facebook, which is becoming detrimental to online customer engagement.
A recent study on personal data by the Boston Consulting Group asked how much is trust worth in online retail? The answer: perhaps even more than you would guess.
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