Results for #conversion: Close
TV Advertising Effective Even With Distractions

A study conducted by researchers at Harvard, Cornell and the University of California has concluded that, contrary to popular belief, television ad effectiveness is not hampered by the presence of a second screen such as...

By Rory Betteridge | 12 Jan 2015
Mobile Devices Gaining Traction As Conversion Point

More and more people are starting to trust their smartphones with online purchases as mobile conversion growth outstrips desktops, an advertising platform's study reveals.

By Rory Betteridge | 17 Oct 2014
Cart Abandonment: A $3 Trillion Opportunity

Trends show that in 2014, cart abandonment will grow to a whopping $3 trillion worth of product sales, which means finding ways to convert these baskets should be a top priority for online retailers.

By Charles Tidswell | 18 Feb 2014
Google AdWords for Decision Makers: Calculating ROI

While it is possible to accurately calculate the return on investment for AdWords campaigns, there are still some significant gaps in visibility, writes Jasper Vallance.

By Jasper Vallance | 08 Jul 2013
Study: Consumers Leave Sites When Forced to Register

With a recent survey showing that 88% of consumers admit to having given incorrect information or left forms incomplete when creating a new account at a website, is social login the answer?

Natasha Sholl By Natasha Sholl | 12 Jan 2012
Tablet Conversion Rates Double Desktop Figures. Onward and Upward!

The stats are in, and they reinforce the trends we have been seeing. With iPad purchases up, conversion rates are on the rise - double that of desktop, and almost twice as high as other...

Natasha Sholl By Natasha Sholl | 18 Nov 2011
The Online Concierge - Intelligent Site Search

Consumer expectations of the online experience have matured and so too have the technologies. Mark Brixton explains how to give your customers what they want, when they want it, maximising the opportunities for conversion.

By Mark Brixton | 07 Nov 2011
Top 3 Tips: How to Optimise Your Landing Page

A good landing page is something that you can’t take for granted. It’s surprising how many websites overlook the basics.

Natasha Sholl By Natasha Sholl | 06 Oct 2011
New Google Analytics Update Offers Total View of Path to Purchase

A new Google Analytics update is set to change the reporting game for online retailers by offering an end-to-end view of a customer's path to purchase.

By Neha Kale | 26 Aug 2011