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Australian shoppers love to splash out on their mums with lavish gifts, but most shoppers are caught off guard and will research and purchase their presents the week before Mother’s Day.
Harnessing the power of site search data can guide conversion optimisation and enhance the user experience. Mark Brixton shares how to get the most from your search box statistics.
Aimed at the uninitiated or apprentice e-commerce professional, this infographic on basic conversion optimisation concepts is great educational fodder.
Power Retail presents: Conversion Optimisation and User Experience - a Special Report sponsored by Alkemi International. Blending insightful data analysis, accepted design practices and anticipating consumer behaviours yields this definitive document on website conversion strategies...
Mark Brixton discusses why testing and conversion optimisation are crucial for not only an optimised online experience, but to ensure efficient site search and navigation functionality.
Research by Experian has found that lengthy security procedures will cause online shoppers to abandon a transaction and opt for a competitor after four minutes.