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IBM Coremetrics Holiday Shopping Recap Released

Analysing a range of data across Australian online retail in November and December last year, IBM Coremetrics' Holiday Shopping Recap has been released, revealing Click Frenzy attracted more online sales than Boxing Day.

To Spend or Not to Spend – The Marketing Mix Conundrum

Kevin Mackin, General Manager ANZ for Coremetrics, discusses and provides insights about the often complex task of measuring return on investment from online marketing activities.

By Kevin Mackin | 02 Mar 2011
Site Optimisation 2.0 - The Science of Online Testing

In version 2.0 of the Power Retail Site Optimisation special report, we explore the crucial element of testing and its contributing role to successful e-commerce practice.

Online Retail 2.0 – Site Optimisation

As the online retail space comes of age, it's not a GST on international imports that is going to make the difference to local retailers - it's a great online strategy and execution! Part of...

SPECIAL REPORT #1: The Analytics Imperative

The Analytics Imperative, a Special Report compiled by Power Retail and brought to you by Coremetrics, lifts the lid on best practices in e-commerce analytics through a range of interviews, analysis, case studies and proven...

By Grant Arnott | 18 Aug 2010
Top Tips for Reducing Shopping Cart Abandonment and Driving Conversion

Shopping cart abandonment and low conversion rates are a problem for all online retailers. International e-commerce expert Martin Newman shares his top tips for improving conversion and keeping your customers shopping.

By Martin Newman | 21 Jul 2010