Results for #cross-channel marketing: Close
The Ultimate Omnichannel Marketing Roadmap for Retailers

Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.

powerretail By Powerretail | 16 Nov 2018
Myer Launches Data-Driven “Naughty or Nice” Campaign

The struggling department store has launched its Christmas shopping campaign, claiming live data and social media will play a role in how well its advertising collateral engages customers.

April Davis By April Davis | 13 Nov 2018
Growing Your Business Via a Cross-Channel Approach

Tink Taylor, the founder and president of dotmailer, discusses how important it is for retailers to implement a cross-channel marketing strategy.

By Tink Taylor | 28 May 2018
Social Customer Care: Focus on Your Attitude, Not the Channel

Companies will need to work towards a more intimate understanding of their customer in order to successfully communicate across channels, writes Guy Stephens.

By Guy Stephens | 02 Sep 2011
Responsys Report: 77% of Australian Companies Have Embraced Social Marketing

A new report has found that the majority of Australian companies are embracing social and identifies a 300% jump in the number of messages opened on mobile.

By Neha Kale | 24 Aug 2011
EDITOR'S PICK: Birdsnest Asks, "What Would Nina Wear?"

This week, Birdsnest combined social and email with a side of pop culture to drive awareness of its Facebook fan page and highlights from its product range.

By Neha Kale | 29 Jul 2011
Internal Barriers Hinder Marketing Integration Efforts

The US Direct Marketing Association finds, though marketers consider cross-channel marketing integration a priority, unclear business objectives hinder results.