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Five Stars: The Importance of Customer Reviews

Reviews are an extremely important factor in any e-commerce strategy. explains the importance of authentic reviews for a brand and why fabricated ones can damage a brand's image.

Ally Feiam By Ally Feiam | 26 Jun 2019
eBay Adds Image Feature to Product Reviews

eBay has added a new feature to its customer reviews platform, which enables customers providing reviews, to add images to it, bringing product reviews to life on the global online marketplace.

Power Retail By Power Retail | 07 Jul 2017
Woolies Gets Serious About Online Customer Reviews

Supermarket chain Woolworths is revving up its online reviews of its Own Brand food products, with the launch of its online sampling community that receives products for free and in return provides their reviews online.

Power Retail By Power Retail | 30 May 2017
JB HiFi: Brand Success is a Fan Blog

Online customer reviews are old news. Crowdsourced Instagrams of in-store customer reviews are the future for brand marketing - if you're lucky enough to have a fan blog.

Online Retailer Incarcerated for Bad Customer Service

It's safe to say that this website operator, Vitaly Borker, has blown all standards for poor customer service out of the water, when customers who dared to complain were threatened with rape and murder.