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Online shopping in North America reportedly generated $122 billion in revenue for retailers over Christmas.
Australia’s latest retail turnover figures have confirmed that the sector continues to benefit from continued online pre-Christmas promotions.
Macy’s poor Christmas sales have caused the struggling department store to cut its profit guidance, with its business woes sparking an industry-wide wipeout.
Despite Aussie retailers feeling the heat over Christmas, some of the biggest e-tailers in the US have experienced strong conversions through Black Friday right up until mid-December.
In Australia, and across the world, there has been a clear shift in the way consumers shop during the key Christmas trade period, with online sales events causing problems for December foot traffic.
Australian small retailers have expressed disappointment over the annual Black Friday sales, claiming they can’t compete with the discounting tactics of local and international big-box retailers.
Cyber Monday has broken records in the US, becoming the biggest online shopping day of all time, with Amazon also saying the event is more popular than its own Prime Day for the marketplace.
Aussie shoppers have taken to social media to attack ASOS for its decision to leave Australia off its list of countries that could access its much-anticipated Black Friday and Cyber Monday deals.