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Digital Marketing Trends to Watch out for in 2019

With 2019 facing an onslaught of innovative advances in technology, the impact it will have on marketing will no doubt be drastic.

By Tink Taylor | 08 Jan 2019
Cultivate an Emotional Connection to Drive Consumer Loyalty

Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.

By Tink Taylor | 21 Nov 2018
Caruso’s Natural Health Talks Email Marketing Strategy

The family-owned and -operated medicinal e-tailer talks about how email automation has improved its marketing efforts tenfold.

April Davis By April Davis | 19 Nov 2018
3 Tips For Nurturing Customers Beyond the Holiday Season

Email marketing shouldn't be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday...

By Tink Taylor | 29 Oct 2018
How SMS Can Help Deliver a Rich Omnichannel Customer Experience

The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in...

By Tink Taylor | 20 Sep 2018
Four Ways to Grow Your Mailing List Through Social Media

Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?

By Tink Taylor | 28 Aug 2018
The Use of Automation and Data for Consistent Messaging

Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success.

By Tink Taylor | 20 Jul 2018
Four Email Automation Tools That Will Make You Stand-Out

Discover which email automation tools will help boost customer engagement and increase sales, as Tink Taylor, the president and founder of dotmailer discusses essential email marketing tools for e-tailers.

By Tink Taylor | 15 Jun 2018
Using Email As Well As The ICONIC and SurfStitch

Recent research from dotmailer reveals that The ICONIC, Temple & Webster, and SurfStitch are among the top Australian brands when it comes to email marketing. What are they doing right, and how can brands replicate...

April Davis By April Davis | 08 Jun 2018