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With 2019 facing an onslaught of innovative advances in technology, the impact it will have on marketing will no doubt be drastic.
Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.
The family-owned and -operated medicinal e-tailer talks about how email automation has improved its marketing efforts tenfold.
Email marketing shouldn't be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday...
The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in...
Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?
Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success.
Discover which email automation tools will help boost customer engagement and increase sales, as Tink Taylor, the president and founder of dotmailer discusses essential email marketing tools for e-tailers.