Results for #email marketing: Close
When No Marketing is the Best Marketing - Papier's Mother's Day Opt-Out

For many, Mother's Day is a difficult time of year for a wide variety of reasons. This brand gave its consumers the option to mute all marketing, validating their feelings and putting the customer first.

Natasha Sholl By Natasha Sholl | 16 Apr 2019
Is Email Over? dotdigital Talks Marketing and what Retailers are Getting Wrong

Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?

Natasha Sholl By Natasha Sholl | 19 Feb 2019
Caruso’s Natural Health Talks Email Marketing Strategy

The family-owned and -operated medicinal e-tailer talks about how email automation has improved its marketing efforts tenfold.

April Davis By April Davis | 19 Nov 2018
Four Email Automation Tools That Will Make You Stand-Out

Discover which email automation tools will help boost customer engagement and increase sales, as Tink Taylor, the president and founder of dotmailer discusses essential email marketing tools for e-tailers.

By Tink Taylor | 15 Jun 2018
How Do Aussie Retailers Stack Up Against US and UK?

How do our retailers compare with the US and UK when it comes to marketing automation, and where do we need to lift our game?

Natasha Sholl By Natasha Sholl | 15 May 2018
2018: The Year of Experimentation in Marketing

With so many exciting developments in the AR and VR space, 2018 is the year to take the leap and experiment with what your data can truly offer. It's all about connecting to your consumer...

By Tink Taylor | 13 Mar 2018
Top 3 Marketing Trends For 2018

With customers increasingly expecting businesses to communicate in a more personalised way, building engagement and trust through transparency will be one of the biggest challenges faced by marketers in 2018.

By Tink Taylor | 11 Jan 2018
Retaining Customer Loyalty in the Digital Age

Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty.

By Tink Taylor | 07 Aug 2017
Personalisation, the Path to Post-Purchase Engagement

Many retailers don’t realise that the post-purchase period is a time when consumers are most receptive to your messages. And many still don’t realise the importance of creating personalised messages for recent buyers.

By Shannon Ingrey | 22 Jun 2017