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The Ultimate Omnichannel Marketing Roadmap for Retailers

Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.

powerretail By Powerretail | 16 Nov 2018
Showpo Steps Into AI

Showpo has now undertaken artificial intelligence to enhance its marketing platform to increase revenue, improve customer engagement and sharpen its competitive edge.

By Power Retail | 30 Oct 2017
Emarsys Deepens AI and Personalisation Capabilities

Global independent marketing platform company, Emarsys, has announced its new AI-optimised Web Channel product, strengthening its already deep and wide omnichannel personalisation capabilities.

By Power Retail | 24 Oct 2017
What is Artificial Intelligence Marketing?

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analysing huge dumps of data was once an insurmountable process and is now not...

By Power Retail | 19 Apr 2017
11 Best Examples of B2C Marketing Automation

Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads...

By Power Retail | 11 Apr 2017
The Difference Between Omnichannel & Multichannel Marketing

While the lines are a bit blurred, and the debate is frequent, at their core however, the definitions of multichannel and omnichannel marketing are similar. Let’s take a look.

By Power Retail | 03 Apr 2017