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Imagine walking down the street and using your phone to access bargains in bricks-and-mortar stores near you? The latest mobile app to hit the gamified commerce scene does just that.
Gamified retail is a concept the team at CatchLIVE is really excited about. But, since its launch, how well has this online shopping format been tracking?
Gamification is a modern approach to online promotions that creates brand engagement and encourages customers to purchase — and the stats show it works.
Noting the success of its 'Pizza Chef' tool, which allows customers to design their own pizza, Domino's has taken the concept one step further with 'Pizza Mogul' - an interesting take on the gamification trend.
Gamification is a process that's taken the retail world by storm, allowing a store to engage with its customers on a whole new level using mechanics and methodology found in video games.