Results for #GMG Digital: Close
Customer Empathy Before Analytics

Data matters, but its value lies in improving your brand presence in ways that are personal. Customer empathy will help you get the most out of your data.

By Nick Grinberg | 12 Apr 2016
Keeping SEO Strong in 2016 and Beyond

The death of black hat SEO and the rise of smartphones and social media mean that it may be time to re-examine your SEO strategy to ensure you're as visible as possible.

By John Vlasakakis | 08 Apr 2016
The Many Personas of the Online Shopper

Online shoppers are not a homogeneous bunch. Different people shop for different reasons. Understanding what those reasons are will help you tailor your retail experience.

By Nick Grinberg | 05 Feb 2016
Why Online Retailers Should Look to Dynamic Remarketing

Basic remarketing is no longer enough to capture a customer's attention. To properly personalise your advertising efforts, retailers should look to dynamic remarketing.

By John Vlasakakis | 16 Dec 2015
How Big Data is Transforming Retail

Big data offers numerous potential benefits to online retailers. However, due to the often overwhelming nature of big data analytics, many opportunities for customising the consumer experience are going largely untapped.

By Nick Grinberg | 07 Oct 2015