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Influencer Marketing: Budgets Growing but so is Confusion

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?

Natasha Sholl By Natasha Sholl | 19 Mar 2019
Influencer Marketing: Everything You Need to Know

An influencer can be a perfect and powerful add-on to a marketing campaign, as long as you find an individual or brand with great presence in a market, and whose messages have impressive reach, frequency...

By Andrew Antal | 06 Apr 2017
Alibaba Promotes Australian Brands with Influencer Tour

Seven Chinese e-commerce influencers will tour Australia with Alibaba Group, promoting Australia’s products and lifestyle to Chinese consumers, to boost Australian brands amongst China’s expanding middle class, as our products continue to outperform on Alibaba...

By Power Retail | 30 Mar 2017
How Adidas Plans to Quadruple its Online Sales

Adidas is planning to quadruple its online sales to $5.6 billion by 2020. The athleticwear company says it will move its focus to fast fashion as the lifestyle category outperforms traditional sportswear, and boost its...

Shopstyle on E-Commerce and the Art of the Influencer

Online fashion search engine ShopStyle sheds light on the company’s vision, including how it’s using the “influencer” to create a richer shopping experience for its digital consumers.

Online Influencers Recognised as Marketing Icons

Some of Australia’s top online retailers have developed a new initiative that identifies and celebrates a new wave of online icons, aka "influencers", given their impact on the wonderful world of e-Commerce, and in our...