Results for #Influencer Marketing: Close
Are Influencers Worth the Hype?

Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.

Ally Feiam By Ally Feiam | 15 May 2019
Checkout, A New Way to Shop on Instagram

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

Ally Feiam By Ally Feiam | 08 May 2019
Why Big Brands are Turning to TikTok for Marketing

There's a rise in large brands turning to apps like TikTok for their new marketing campaigns, and they're working.

Ally Feiam By Ally Feiam | 01 May 2019
Influencer Marketing: Budgets Growing but so is Confusion

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?

Natasha Sholl By Natasha Sholl | 19 Mar 2019
Famous for Twinning: Infamous Swim Uses Social to Propel Label

Juggling three kids and a business, Infamous Swim’s Founder discusses how she manages to stay afloat as her fashion label rises to cult status.

April Davis By April Davis | 11 Feb 2019
Walmart Recruits Influencers to Boost its Online Channels

Walmart is looking to increase the appeal of its marketplace by adding influencer content to its main channels.

April Davis By April Davis | 27 Jul 2018
H&M’s Millennial Brand Looks to Influencers for Consumer Data

H&M’s millennial-centric brand, Nyden, has hit the ground running, using Instagram polls and influencer marketing to find out what its target audience really wants.

April Davis By April Davis | 13 Jul 2018
Princess Polly's Foray Into Influencer Marketing

Princess Polly is no stranger to the benefits of influencer marketing; a point the fast fashion retailer proves as it announces its latest influencer clothing collection with YouTube star, Sammy Robinson.

April Davis By April Davis | 31 May 2018
Bras N Things Diversifies its Marketing Strategy

Bras N Things is the latest retailer to shift its focus to the ‘everyday woman’, making its marketing campaigns more inclusive.

April Davis By April Davis | 16 May 2018