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Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.
There's a rise in large brands turning to apps like TikTok for their new marketing campaigns, and they're working.
The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?
Juggling three kids and a business, Infamous Swim’s Founder discusses how she manages to stay afloat as her fashion label rises to cult status.
Walmart is looking to increase the appeal of its marketplace by adding influencer content to its main channels.
H&M’s millennial-centric brand, Nyden, has hit the ground running, using Instagram polls and influencer marketing to find out what its target audience really wants.