Results for #Instagram: Close
Are Influencers Worth the Hype?

Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.

Ally Feiam By Ally Feiam | 15 May 2019
Checkout, A New Way to Shop on Instagram

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

Ally Feiam By Ally Feiam | 08 May 2019
Tempted to Quit Social Media? This Brand Did

Is the golden age of social media over? Are you tired of fighting for organic reach and throwing money at paid advertising? Is the answer to ditch social all together?

Natasha Sholl By Natasha Sholl | 15 Apr 2019
Instagram Launches ‘Checkout on Instagram’ Trial

Adidas, Zara and H&M are among the brands involved in a closed beta test that allows shoppers to purchase and track online orders directly through the social media app.

April Davis By April Davis | 20 Mar 2019
Looking Back at 2018

The last 12-months were big ones for e-commerce. As we head to 2019, we take a look at the good, the bad and the ugly of 2018.

Natasha Sholl By Natasha Sholl | 18 Dec 2018
Facebook Australia Shares Top Social Tips for Beauty Brands

Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.

April Davis By April Davis | 29 Nov 2018
Inside Look: Spiritwoods Botanicals Social Strategy

As part of Facebook and Instagram’s annual “Gift Guide” initiative, we talk to the owner of Spiritwoods Botanicals to learn how she uses social media to increase her business’s brand awareness.

April Davis By April Davis | 29 Nov 2018
Instagram Reveals its Latest Shopping Updates

Instagram has rolled out a number of updates to its e-commerce functionalities to increase consumer engagement and shape how users interact with shopping posts in their feeds. The ICONIC and Stylerunner share their thoughts on...

April Davis By April Davis | 18 Sep 2018
New Research Reveals Insights Into What Instagram Can Do For Small Business

Instagram has just released intriguing data for small and medium-sized business owners in terms of their growing ability to reach their forever Instagramming young Australian customers via their platform.

By Alex King | 15 Aug 2018