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Google AdWords for Decision Makers: Calculating ROI

While it is possible to accurately calculate the return on investment for AdWords campaigns, there are still some significant gaps in visibility, writes Jasper Vallance.

By Jasper Vallance | 08 Jul 2013
Google AdWords for Decision Makers - Part One

Jasper Vallance shares a portion of his many years experience with Google, discussing strategic concerns for online retailers when setting up with AdWords.

By Jasper Vallance | 14 May 2013
How to Prepare for Google's New Adwords Trademark Policy

Brands will soon have the ability to bid on competitor trademark terms under Google's new Adwords trademark policy. Here's how retailers can make the most of the changes.

By Jasper Vallance | 27 Mar 2013