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Adore Beauty’s Strategy for Cutting Out 235 Kilos of Waste a Week

The Founder and Director of Adore Beauty explains how the beauty brand reduced packaging waste by 235 kilos a week.

April Davis By April Davis | 19 Mar 2019
Kate Morris Wins Industry Recognition Award

Kate Morris, CEO and founder of Adore Beauty, was awarded the Industry Recognition Award at the StarTrack ORIAS last week - the first woman to win the award in the nine years of its history. 

Kate Morris on Adore Beauty Vs Amazon

Adore Beauty's Kate Morris says that while Amazon has a strong presence in Australia’s beauty market, it has a specialist service and a passion for beauty that Amazon will never have.

Kate Morris on Beauty Business and Empowering Women

Kate Morris, chief executive and founder of successful online retail business Adore Beauty says that female consumers today are more empowered, informed, self-expressive and smarter than ever before. They don’t want to be told what...

Adore Beauty Founder Buys Back 25% Stake from Woolworths

Kate Morris has announced the buy back of Adore Beauty, less than two years after selling a 25 percent stake to Woolworths, after realising that going independent was the best option moving forward.

Consumer-Centricity Is The Future of Retail

Kate Morris, founder and CEO of Adore Beauty provides her insights on the e-commerce trends for 2017. Consumer centricity, mobile only strategy and using big data more effectively are just some of her thoughts.

By Power Retail | 20 Jan 2017
Adore Beauty Geared for Global Strategy

Pureplay Adore Beauty has become a globally optimised retail website, bringing their beauty brands and Australian cosmetics, skincare and beauty products to shoppers around the world.

By Power Retail | 10 Jan 2017
NORA Expedition: Redbubble and Adore Beauty

The latest NORA E-commerce Expedition rolled out on Friday, with the party bus hitting two premier Aussie online retailers: Redbubble and Adore Beauty.

By Julian Thumm | 28 Apr 2016
Adore Beauty Taps into the Chinese Market

Adore Beauty has announced its expansion into China via the Tmall platform — representing a first step in the company's expansion plans in the APAC region.

By Julian Thumm | 19 Apr 2016