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Kogan.com has announced the launch of its new marketplace platform, which the business says will connect sellers with “millions of shoppers”.
After a failed attempt to offload $100 million worth of shares on Tuesday, Kogan’s share price has continued to fall, with commentators saying the businesses directors are treating shareholders like “wood ducks”.
Kogan.com wants to make the Australian whitegoods and built-in kitchen appliance market more price competitive by expanding its product offering to include these high-ticket items.
Pureplay Kogan.com topped the list when it comes to most user-friendly mobile site in Australia, overtaking top performing retailers like David Jones, The Iconic and General Pants.