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Prioritise Live Chat to Power Sales and Support in 2014

Lauren Freedman, President of The E-Tailing Group, has years of experience in how retailers can best serve their customers online, and in turn generate more revenue as a result.

Live Chat: Australian Retailers Mystery Shopped Online

Lauren Freedman, President of The E-Tailing Group reveals insights into a recent mystery shop of prominent Australian retailer's live chat service, including Bing Lee, Harvey Norman and The Iconic.

Live Chat: The New Black for Customer Service

A recent research report from Boldchat reveals not only is live chat technology an extremely efficient method of customer service, it also boosts conversions and generates repeat business for retailers.