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The Better Packaging Co. and L'Oréal's Zero-Waste Pledge

L'Oréal Paris, Garnier and Maybelline have partnered with The Better Packaging Co to create sustainable packaging in their new sustainability pledge.

Ally Feiam By Ally Feiam | 06 May 2019
95% of Consumers Influenced by Online Reviews

With a 95 percent increase in conversion rates at stake, how strong is your online review game?

April Davis By April Davis | 25 Sep 2018
New Retail: Alibaba's Plans to Disrupt the Australian Market

Alibaba Group has opened an augmented reality pop-up at Melbourne's QV, in a bid to introduce China's concept of 'New Retail' into the changing Australian retail market.

April Davis By April Davis | 23 Apr 2018
L’Oreal Australia Partakes in First Online Shopping Festival

On the eve of the world’s biggest online shopping festivals – Singles Day in China, Black Friday and Cyber Monday in the US and UK, what global trends are emerging that are being adopted by...

Smashbox Uses Eye Tracking Technology to Boost Sales

Beauty brand Smashbox is the first to trial an app that uses eye-tracking technology that tracks how long users look at specific products, allowing it to tailor marketing messages accordingly, resulting in a 27% boost...

A New Home for The Body Shop

Following an extensive review of the strategic options for The Body Shop to ensure its best future development, L'Oréal has received a firm offer from Natura Cosméticos SA to acquire The Body Shop and has...

Alibaba’s Jack Ma Invited to Buy The Body Shop

European private equity firm Investindustrial has invited Alibaba's founder Jack Ma to submit a joint bid concerning more than $1.2 billion for the buyout of L'Oreal owned The Body Shop.

L’Oreal Considering Sale of The Body Shop for $1.6 Billion

French cosmetics giant L’Oreal is considering selling multichannel beauty retailer The Body Shop, just ten years after it acquired the skincare brand, following an examination of “all strategic options.”

Online Retail Heavyweights Among Great Brands Heading to ADMA's FOMMA

ADMA's Global Forum is a three day festival bringing together global leaders who are changing the world of data-driven marketing, media and advertising, and this year will feature some great retail brands.

By Kim Carter | 25 Jun 2015