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The luxury goods sector thrives on exclusivity to maintain its high price point, which is why so many high-end brands are pushing against Amazon.
Led by some high-profile investors, retail tech start-up Mihaibao has received a significant seed funding bump helping it in its aim to bring Western luxury retailers to Chinese shoppers.
The last two years have seen Australia's online shoppers double down on luxury items, with the average luxury basket value online jumping from $190 in 2013 to $420 today.
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