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Colin Barnard, Commercial Director at Criteo, ANZ tells us why brands need to get serious about AI or risk getting left behind.
We know how important data is. But utilising it effectively, for tangible results, is an element that many online retailers still struggle with.
The global marketplace has announced its latest project – Project Zero. The program, as the name suggests, will reportedly use machine learning and “innovative” tech to “drive counterfeits to zero”.
To keep up with rising customer expectations, Australian retailers are reportedly investing heavily in digital capabilities – with global investments tipped to grow 3.6 percent in the next 12-months.
Flipkart has worked with Google Zoo to develop a ‘Hagglebot’ for its annual online sale, with the immersive voice-based bot reportedly bringing an authentic market experience to the online platform.
Just as a lot of brands have begun to catch up, the goalposts of Email Marketing have again shifted. For this, you can thank Machine Learning.
The Managing Director of Google Australia, Jason Pellegrino has said that Australia is at risk of missing out on a $2.2 trillion boom in the artificial intelligence (AI) arena. Is the e-commerce industry also falling...