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The importance of cause marketing and creating shared value should matter more to brands as the rise of the conscientious consumer continues, according to Nielsen.
Do retailer loyalty programs actually foster customer loyalty? Not according to this market research, but they do encourage spending, and Coles' offering is perceived as the best around.
A Nielsen study shows an increasing number of people trust consumer generated reviews online, while fewer people believe mobile text ads are trustworthy.
comScore has released its financial results for 2011. Revenue looks rosy, but it posts a net loss thanks to legal wrangling with rival company, Nielsen - and that isn't good for anyone.
A new report highlights that Australian customers are dissatisfied with online shopping choices with over 50 percent spending money with offshore competitors.