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How AI is Making Ads More Personal

Colin Barnard, Commercial Director at Criteo, ANZ tells us why brands need to get serious about AI or risk getting left behind.

By Colin Barnard | 23 Apr 2019
dotdigital Talks Data and the Future of Customer Engagement

We know how important data is. But utilising it effectively, for tangible results, is an element that many online retailers still struggle with.

Natasha Sholl By Natasha Sholl | 23 Apr 2019
Stitch Fix Attributes 3 Million Active Customers to Data Science Investment

The online styling service has reported 25.1 percent YOY growth for Q2 FY2019, claiming its investment in category expansion, technology, marketing and above all, data science, is to thank for the growth.

April Davis By April Davis | 13 Mar 2019
7 Powerful Examples of Viral Marketing Campaigns

Viral marketing exposes brands to exponential ROI because it generates so much interest and spreads like a virus. Can brands replicate the success of these seven campaigns?

By Darren DeMatas | 22 Feb 2019
Amazon Takes on Google and Facebook in Advertising Pilot

Amazon reportedly offers third-party advertisers the chance to send product samples to its customers by utilising its consumer data, delivery network and 100 million plus Prime subscribers.

April Davis By April Davis | 10 Jan 2019
YouTube Introduces New Ad Formats

YouTube has announced its plans to launch ‘Ad Pods’ for desktops by the end of the year, and for mobile and TV screens in 2019.

By Sam McConnell | 27 Nov 2018
Google's Black Friday and Cyber Monday Experiment

Google is reportedly running a two-week experiment, giving retailers a chance to promote their Black Friday and Cyber Monday deals using ‘Promotion Extensions’.

April Davis By April Davis | 19 Nov 2018
Retail Marketing: Eliminating ‘Not Known at This Address’

The devil is in the detail for businesses trying to attract, engage and retain their customers in today’s competitive environment. Smart retailers understand the importance of accurate customer address data from both an operational and...

powerretail By Powerretail | 01 Oct 2018
Sendle appoints new Chief Marketing Officer from Airbnb

Sendle has today announced the appointment of its new Chief Marketing Officer, as the Australian parcel delivery company prepares to move into a period of hypergrowth.