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As the path to appealing to Millennial and Gen Z audiences has become increasingly difficult, Snapchat has found a new way to target advertising.
Australian millennials are financially responsible adults and savvy spenders, according to new research which suggests that they actually spend hours researching purchases before making them.
Being best friends with millennials could well be one of your best advantages in the wonderful world of e-commerce come 2017, according to Mon Purse.
Australian millennials aged 25 to 34 are driving online shopping, with the largest percentage of online shoppers.