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International fashion retailer Urban Outfitters has successfully leveraged mobile location data for a 75% conversion gain, by tapping into five messaging tactics in its recent mobile campaign.
Following its warning to webmasters last year, Google has this week introduced penalties for interstitial (pop-ups) appearing on mobile browsing experiences. Retailers not complying can and will now face penalties.
Opening the doors to advertisers has seen Facebook experience significant revenue growth. Now research by AdRoll confirms how advertisers benefit from partnership with Facebook mobile marketing.
Google has released a tool to measure ROI for mobile ad spend. Full Value of Mobile Calculator is designed so marketers can monitor sales leads that manifest in the form of calls, app activity, in-store...