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Customer Empathy Before Analytics

Data matters, but its value lies in improving your brand presence in ways that are personal. Customer empathy will help you get the most out of your data.

By Nick Grinberg | 12 Apr 2016
The Many Personas of the Online Shopper

Online shoppers are not a homogeneous bunch. Different people shop for different reasons. Understanding what those reasons are will help you tailor your retail experience.

By Nick Grinberg | 05 Feb 2016
How Big Data is Transforming Retail

Big data offers numerous potential benefits to online retailers. However, due to the often overwhelming nature of big data analytics, many opportunities for customising the consumer experience are going largely untapped.

By Nick Grinberg | 07 Oct 2015