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Data matters, but its value lies in improving your brand presence in ways that are personal. Customer empathy will help you get the most out of your data.
Online shoppers are not a homogeneous bunch. Different people shop for different reasons. Understanding what those reasons are will help you tailor your retail experience.
Big data offers numerous potential benefits to online retailers. However, due to the often overwhelming nature of big data analytics, many opportunities for customising the consumer experience are going largely untapped.
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