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THE ICONIC’s New CEO to Focus on “Disrupting and Defining” Industry

Two weeks into her new role as CEO of THE ICONIC, Erica Berchtold says the online fashion and sports retailer is well-positioned for growth in 2019 and beyond.

April Davis By April Davis | 01 Mar 2019
The ICONIC Reveals 2018 Stats

The ICONIC has released its annual ‘Year in Fashion’ report, revealing its bestselling items and biggest trends from 2018.

April Davis By April Davis | 18 Dec 2018
The ICONIC Appoints Former Super Retail Group MD as CEO

The ICONIC announced the appointment of its new CEO on Monday morning, with Erica Berchtold set to take the reins of the online fashion giant early next year.

April Davis By April Davis | 29 Oct 2018
The ICONIC Increases Sales by 400%

According to the online fashion and apparel retailer, it’s seventh birthday sale has already boosted its daily sales by as much as 400 percent.

April Davis By April Davis | 11 Oct 2018
The ICONIC Turns 7, Celebrates 13 Million Orders

To celebrate its seventh birthday, online fashion retailer, The ICONIC shares seven facts about its business.

April Davis By April Davis | 09 Oct 2018
THE ICONIC Expands: THE ICONIC Kids

THE ICONIC has set its sights on a new frontier, capitalising on the growing childrenswear market with the launch of its kids range today.

Natasha Sholl By Natasha Sholl | 14 Aug 2018
The ICONIC Trials One-Hour Delivery

One of Australia’s largest online fashion retailers, The Iconic, is trialling one-hour delivery at Mercedes-Benz Fashion Week Australia (MBFWA), as a signal of its continued investment in logistics.

April Davis By April Davis | 14 May 2018
The Iconic Eyes 2018 Profits, Despite Losses

Pureplay fashion retailer, The Iconic has reported its sixth consecutive loss in accounts filed with ASIC this week. However, despite grim figures, the company is confident it will turn a maiden profit in FY18.

April Davis By April Davis | 03 May 2018
The Iconic's Patrick Schmidt Takes On New Role

Patrick Schmidt, boss of The Iconic since 2013, is stepping up to a new role while the online retailer searches for its next leader.

By Power Retail | 24 Jan 2018