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Research shows that personalisation can generate an increase in customer loyalty and sales. However, in order to achieve these results, you have to understand the importance of intelligent personalisation.
Zoë Richardson, the founder of online jewellery store, Zoë Alexandria Jewellery shares her digital transformation journey and how she's replicating her in-store customer service standards in a digital environment.
Walmart’s answer to Amazon’s growing marketplace, Jet.Com has launched a new online presence in a bid to better compete with the online powerhouse.
Many retailers don’t realise that the post-purchase period is a time when consumers are most receptive to your messages. And many still don’t realise the importance of creating personalised messages for recent buyers.