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Online Retail is All in the Details

Having a great eye for style and design helps when selecting products for a new online retail initiative, but getting that product to move can be a completely different kettle of fish, as the co-founders...

Facial Recognition: Futuristic Marketing Technology is Here

It may sound like something out of a sci-fi movie, but facial recognition technology is quickly being incorporated into traditional advertising media. The next time you're looking up at a billboard, it may be looking...

Power Up with Google: The Gatekeeper of Internet Traffic

The first steps to effectively marketing your online retail start-up involve increasing visibility in search engines like Google. Understanding how these methods work will allow any entrepreneur to get off to a flying start.

Apparel Group Chooses Demandware to Drive e-Commerce Growth

Apparel Group, which comprises fashion labels such as SABA, Sportscraft and Willow, has chosen Demandware to replace its existing e-commerce platform in order to stay ahead of the curve. Online Entrepreneurs That Dream Big While Thinking Small

Ideas for start-up ventures come in all shapes and sizes. Kate Duff and Alexi Mintz hit upon their own miniature concept when struggling to pack for flights.

Enriching Fashion Online with Closet Rich

Launched in 2011, Closet Rich has gained perhaps more publicity than its founder, Elizabeth Kott, ever intended. Making use of her clients' bulging wardrobes, Kott repurposes their pieces online.

Everything's OHKI in Consumer Electronics Online

Pureplay online consumer electronics and appliances store, OHKI, doesn't try to reinvent the wheel. Instead, by providing good products and great customer service, this business has grown regardless of tough conditions.

Power Up: The Online Retail Entrepreneur’s Guide – Improving Site Performance

Getting an e-commerce site’s aesthetics looking slick is all good and well, but there’s even more to getting it geared up for making serious numbers of sales.

Power Up: The Online Retail Entrepreneur’s Guide – Security and Trust

A thorough security strategy will protect your online retail enterprise, but being able to effectively communicate that to consumers will have a large effect on sales.