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Amazon Offers Vendors New Giveaway Tool

US-based online marketplace Amazon has debuted a new self-service tool to let sellers host giveaways through its website. 

By Rory Betteridge | 12 Feb 2015
Brand Damage: Three Horror Stories

Whether it's a special promotion gone awry, a licensing crackdown backfiring, or a brand simply biting off more than it can chew, retail stumbles such as these can be invaluably instructive warnings from history. 

By Rory Betteridge | 28 Jan 2015
Webinar: Must-have Items for Online Retailers This Christmas

eCorner's John Debrincat has presented an excellent and informative webinar designed to enable retailers to make the most of Christmas sales - and it isn't too late for some final tweaks and tactics.

Woolworths Backs a Bricks and Mortar Winner with Aussie Animals Cards

Most people will tell you the world of marketing promotions has gone digital, but take a look at Woolworths' recent hit trading cards and you'd be forgiven for thinking it's still 1963, writes Chris Morley.

By Chris Morley | 11 Oct 2013
You've Got Mail - Dissecting Valentine's Day eDMs from Local Retailers

Local retailers are beginning to build online promotions around particular calendar dates. Chris Morley analyses a few key offerings in the lead up to Valentine's Day.

By Chris Morley | 11 Feb 2013
Search Engine Marketing Essentials

At the recent Online Retailer Expo and Conference in Sydney, plenty of questions were asked about the benefits of SEO vs SEM. PowerRetail.net caught up with Claire Seldon, Sales Director of Search and Direct Markets...

By Lara McPherson | 03 Aug 2010