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Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.
It's unavoidable. If you're in business, things will go wrong, whether it's something major or something minor, something within your control or totally outside of it. Here, online retailers tell us what happened, and how...
For many, ‘plus size’ clothing options, while a step in the right direction, isn’t enough to diversify the Australian fashion industry for the better. Showpo’s Founder and CEO, Jane Lu, weighs in.
Power Retail’s first ‘Spotlight Series’ report has revealed that 1.8 million Australian consumers are actively using buy now, pay later services, representing a growth rate of 120 percent per annum.
Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.