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Are Influencers Worth the Hype?

Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.

Ally Feiam By Ally Feiam | 15 May 2019
#Fail: Online Retailers Tell Us What Happened When It All Went Wrong

It's unavoidable. If you're in business, things will go wrong, whether it's something major or something minor, something within your control or totally outside of it. Here, online retailers tell us what happened, and how...

Natasha Sholl By Natasha Sholl | 20 Mar 2019
A Look Inside Showpo's First-Ever Pop-Up Store

On March 9, Showpo opened its first physical location since shuttering its Australian bricks-and-mortar stores in 2013. We take a look inside the LA pop-up, which the company describes as a "brand experience".

April Davis By April Davis | 12 Mar 2019
What Women Want: Breaking Down the Plus Size Fashion Debate

For many, ‘plus size’ clothing options, while a step in the right direction, isn’t enough to diversify the Australian fashion industry for the better. Showpo’s Founder and CEO, Jane Lu, weighs in.

April Davis By April Davis | 07 Mar 2019
Showpo Gets Physical in LA

To maximise brand awareness in its core international market, online fashion retailer, Showpo, is opening a pop-up in the heart of LA.

April Davis By April Davis | 28 Feb 2019
Pre-Christmas Delivery: Ideals Vs Reality

Amazon US recently announced it would be offering guaranteed delivery in time for Christmas right up until Christmas Eve… Is the same service possible in Australia? We ask the experts.

April Davis By April Davis | 19 Dec 2018
Research Reveals That BNPL is Growing by 120% Each Year

Power Retail’s first ‘Spotlight Series’ report has revealed that 1.8 million Australian consumers are actively using buy now, pay later services, representing a growth rate of 120 percent per annum.

April Davis By April Davis | 12 Dec 2018
Eloquii Opens Experiential Pop-Up

The previously pureplay retailer has opened an experiential pop-up store in New York’s SoHo shopping district.

April Davis By April Davis | 04 Dec 2018
The Ultimate Omnichannel Marketing Roadmap for Retailers

Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.

powerretail By Powerretail | 16 Nov 2018