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Snapchat Launches Snap Select for Premium Content

As the path to appealing to Millennial and Gen Z audiences has become increasingly difficult, Snapchat has found a new way to target advertising.

Ally Feiam By Ally Feiam | 30 Apr 2019
Former Snap Exec to Take On Amazon With New Online Venture

A former Snapchat executive and Amazon employee have reportedly raised $17.5 million from investors to launch a rival marketplace.

April Davis By April Davis | 13 Feb 2019
Snapchat Confirms Amazon Integration

Snapchat has revealed its latest product search feature, confirming a partnership between the image sharing app and Amazon has arrived.

April Davis By April Davis | 26 Sep 2018
Snapchat’s Reportedly Developing a Shopping Feature That Links to Amazon

Snapchat is reportedly working on a new visual product search feature that will make it easier for its users to identify and purchase products from Amazon.

April Davis By April Davis | 13 Jul 2018
How Millenials Are Driving Social Media Spending

New research has revealed the effectiveness of social media in driving impulse purchases, as a study by UBank shows the motivations behind millenials’ shopping habits.

April Davis By April Davis | 03 Jul 2018
Using Social Media as an E-Commerce Sales Tool

Thanks to the emergence of social shopping, brands are better equipped than ever before to take advantage of shifting consumer and social media usage habits.

April Davis By April Davis | 15 May 2018
Is Snapchat Getting New E-Commerce Features?

Snapchat is rumoured to be investigating commerce functionalities that will allow businesses to sell products directly via its recently launched store, Discover.

April Davis By April Davis | 12 Apr 2018
Nike, the First Brand to Sell on Snapchat

Over the weekend Nike became the first brand, other than Snap, that has ever sold a product via Snapchat, with a special pre-release of its Air Jordan III Tinker shoe that sold out within 23...

Snapchat For Online Retailers: Is It Really Worth It?

Unless you’ve been living under a rock over the past couple of years, you would have most likely heard of the global Snapchat phenomenon, and savvy retailers are using it to connect with target markets.

By Shannon Ingrey | 24 Nov 2016