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As the path to appealing to Millennial and Gen Z audiences has become increasingly difficult, Snapchat has found a new way to target advertising.
A former Snapchat executive and Amazon employee have reportedly raised $17.5 million from investors to launch a rival marketplace.
Snapchat is reportedly working on a new visual product search feature that will make it easier for its users to identify and purchase products from Amazon.
Unless you’ve been living under a rock over the past couple of years, you would have most likely heard of the global Snapchat phenomenon, and savvy retailers are using it to connect with target markets.