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Woolworths' Guerrilla Marketing Tactics Draws ABC's Ire

ABC lawyers have contacted Woolworths after it was found to be using the broadcaster's Adelaide HQ as advertising space.

Woolworths Supermarkets Trials 'Dark' Store for Online Sales

Australia-wide supermarket chain Woolworths has announced the opening of a new online-only warehouse in Mascot, NSW, demonstrating its commitment to the channel.

Online Produce with FarmFresh Delivered

Ché Bliss left a job in marketing to begin an online retail business of his own. FarmFresh Delivered has since established a name for itself in the suburbs of northern Sydney and it's set to...

Amazon Trials Shopping by Voice Command

US tech and e-commerce giant, Amazon has announced a beta release for a whole new way of grocery shopping: Amazon Dash allows customers to create shopping lists via voice command.

Woolworths Appoints Ex-Coles Advertising Exec as CMO

Woolworths continues to develop its marketing division, most recently with the appointment of ex-Coles advertising exec, Tony Phillips to the role of CMO.

Woolworths Backs a Bricks and Mortar Winner with Aussie Animals Cards

Most people will tell you the world of marketing promotions has gone digital, but take a look at Woolworths' recent hit trading cards and you'd be forgiven for thinking it's still 1963, writes Chris Morley.

By Chris Morley | 11 Oct 2013
Rumoured Rebrand for Woolworths as Groceries Go Local

As a potential means to curb rising negative sentiment, Woolworths is planning the launch of a rebrand where products and stores will be labelled 'Local'.

Coles' Bread Labels Provides Case for Better Product Details

As Coles defends ambiguous product labelling in court, the question begs to be asked - could Aussie supermarkets handle their product information better?

Aldi Launches into Online Liquor with New Multichannel Strategy

International supermarket chain Aldi has announced its first move into the online space, partnering with several third party solutions providers in the process.