Results for #tink taylor: Close
Why Customer Experience Optimisation is Key in the Digital Era

Tink Taylor of dotdigital explains what retailers need to do to not only survive but also thrive in this crowded market, and why CX is key.

By Tink Taylor | 07 May 2019
Taking the Customer Experience (CX) to the Next Level With Omnichannel

Tink Taylor looks at the omnichannel retail sphere, and how cross-channel marketing can help brands improve their overall customer experience strategy.

By Tink Taylor | 28 Mar 2019
The Real Deal in the Digital World: The Art of Rebranding

Rebranding is just as important in today's e-commerce climate as it has been in bricks-and-mortar retail over the last century. Tink Taylor from dotdigital looks at the rebranding process, detailing how he modernised his own...

By Tink Taylor | 28 Feb 2019
Is Email Over? dotdigital Talks Marketing and what Retailers are Getting Wrong

Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?

Natasha Sholl By Natasha Sholl | 19 Feb 2019
Digital Marketing Trends to Watch out for in 2019

With 2019 facing an onslaught of innovative advances in technology, the impact it will have on marketing will no doubt be drastic.

By Tink Taylor | 08 Jan 2019
Cultivate an Emotional Connection to Drive Consumer Loyalty

Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.

By Tink Taylor | 21 Nov 2018
3 Tips For Nurturing Customers Beyond the Holiday Season

Email marketing shouldn't be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday...

By Tink Taylor | 29 Oct 2018
How SMS Can Help Deliver a Rich Omnichannel Customer Experience

The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in...

By Tink Taylor | 20 Sep 2018
Four Ways to Grow Your Mailing List Through Social Media

Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?

By Tink Taylor | 28 Aug 2018