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Why Online Sales Have Been the Devil to Prada

All that glitters is not gold - especially not for Prada. The brand admits its plunging top line can be attributed to being slow to pay attention to its digital channels and the influence of...

Prada Pays Price for Slow E-commerce Strategy

Over the last 20 years Prada has taken it sweet time in selling its handbags, shoes and accessories online, but 2017 will see the company ramp up its investment in boosting online sales, and reducing...

Ralph Lauren Closes Physical Stores to Focus on E-Commerce

This week luxury fashion label Ralph Lauren announced it will close 10% of its Polo stores, including its New York Fifth Avenue store, and focus more on its e-commerce operations, as part of its Way...

Myer Shop Straight From the Catwalk Online

In a global first, Myer teamed up with Twitter to be the first department store anywhere to leverage live 360 video on Twitter, to broadcast its Autumn Winter Fashion Launch, where customers could 'see now-buy...

Why Brands Like Chanel Aren’t Touching e-Commerce

While the world of retail is transmuting into the digital era and more and more brands uptake or launch e-Commerce platforms Chanel is taking a stance.